Note from Dawn Foxall, Founder, Foxology
'My version of sustainability is a lived experience.'
I graduated with a degree in knitting and co-founded a clubwear brand with the unlikely name, ‘Cocky’s Shed’ and which successfully sold throughout the UK, Europe, US and Australia.
I became aware of the the damaging effects of the fashion industry in the 1990's through the efforts of Katherine Hamnett and it was in 2004, that I plugged myself into the organic and ethical ecosystems and set up the business for a clothing and homeware brand named ‘Liv’. I loved the experience of travelling to the source of organic cotton fibres and being at the beginnings of what is now a fast-growing movement.
Today, a vast amount of information on sustainability is available in the public domain through media reports, activist organisations and even educational institutions.
Back in the 2000s, sources of knowledge were hard to come by. We would speak with the farmers and the manufacturers, who at that time were sceptical in adopting the principles of organic agriculture and fair trade.